![]() However, the idea of team golf is mentioned independently in the framework agreement, stating the board “will make a good faith assessment of the benefits of team golf.” The future of LIV players While it will have to be considered that the PIF had already reportedly invested well over a billion dollars into LIV, the sustainability of the product will be the ultimate measure. The framework doesn’t answer those, but makes it clear that those decisions will essentially be made by a NewCo board that’s weighted towards its biggest competitor. Major questions currently exist regarding LIV’s existence in the 2024 season and beyond. It states an “empirical data-driven evaluation” will be conducted of 1-year-old LIV to determine its future, and the board, overseen by Monahan, “will determine the ongoing plan and strategy.” The fate of LIV, the rogue golf league created by the PIF and fronted by Greg Norman, will be dictated by a NewCo board that will be controlled by a PGA Tour majority, per the agreement. The tour is not putting cash into the new company. The PGA Tour’s valuation will include all commercial interests, media rights and properties. Before the figure can be decided, valuations of each entity in the new company need to be completed. A PIF source told The Athletic that the scale of the first offering is still being negotiated.
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